Tap or scan
They tap the card, or point a camera at the QR — no app, no NFC needed.
Review cards
Turn a happy customer into a Google review — in one tap or scan.
A card, sticker or table stand that sends customers straight to your Google review page. No app for them, nothing to gate — the fastest honest path from a good visit to a 5-star review.
How it works
Four steps, no friction
Straight to Google
They land on your Google "write a review" screen in one hop.
A review, in seconds
Five stars, a few words, done — while they are still with you.
Watch them add up
Every tap and scan is counted in your dashboard so you can see it working.
Compliant by design
The honest bit
Some tools route happy customers to Google and quietly send unhappy ones to a private form. That is review-gating. It breaks Google's own policies, and in the UK fake and misleading reviews became a banned practice under the Digital Markets, Competition and Consumers Act 2024, enforceable by the CMA since April 2025. Our review cards send everyone to the same Google review page. Simpler, compliant, and the version we are proud to sell.
- Everyone goes to Google — no gating, no sorting
- No app and no account for your customer
- Same NFC hardware and UK fulfilment as our contact cards
- Every tap and scan counted in your dashboard
Why asking in person beats asking by email
Almost every business that wants more Google reviews tries the same two things first: putting a link in an email footer, and asking staff to remember to mention it. Both fail for the same reason. The email arrives hours after the visit, when the feeling has gone and the customer is doing something else; and staff on a busy shift do not remember, because remembering is the hardest thing to ask of anybody who is already working flat out.
A physical object solves both. It is present at the moment the customer is pleased, which is the only moment a review gets written honestly and quickly, and it does not rely on anybody remembering a script — it is simply there. The entire product is that substitution: an object in the right place instead of a reminder at the wrong time.
What it is not is a way of getting reviews you have not earned. Nothing here makes a bad job read well. It removes the friction between a good job and somebody saying so, and that is all it does.
Card, counter stand, or sign — the shapes and what each is for
The chip and the code are identical in all of them. What changes is whether a person has to hand it over, and that is genuinely the whole decision.
- Cards work where a person closes the interaction — a tradesperson at the door, a stylist turning the chair round, a driver handing over a delivery. Somebody puts it in a hand at the right second.
- Counter stands work where nobody is free to hand anything over. On a café counter during a service the stand asks on its own while a customer waits, which is the one thing a card in a drawer cannot do.
- Boards and signs are for places people walk past rather than stop at — a reception wall, a yard entrance, a show stand. They collect less per person and reach far more of them.
You can design any of them yourself in the Design Studio and see the finished thing at its real size before anything is printed. Most businesses end up with two shapes rather than one: the stand that asks continuously, and a few cards for the occasions somebody is actually handed something.
More than one location, or more than one person
This is the question we are asked most and it is the one the cheap cards handle worst. If you run several sites, or several people who each deserve their own credit, you do not want one shared link and no idea where anything came from.
Every card and every stand carries its own code and is counted on its own. So a chain with eleven branches can see that three of them are producing reviews and eight are not, which is a management fact rather than a marketing one. A salon with five chairs can see which stylists are asking. A franchise can point each site at its own Google listing while keeping them all under one account, or point them all at a single listing if that is how the business is set up.
Because the destination sits with us rather than on the chip, none of that is fixed at the moment of printing. Open a twelfth branch, close one, rename the business, or move a listing, and you change where the codes point from your dashboard. How several people sit under one account.
What it costs, and how you get one
Review cards and stands are quoted rather than bought off the shelf, because they ship already pointed at the right Google listing and we would rather set that up than hand you a blank one. Tell us the business and how many you need and we will come back with a price and a proof of the artwork before anything goes on press.
There is no subscription on any of it. The dashboard, the per-card counting and the ability to repoint a code later are included, because a review card you cannot measure and cannot redirect is just a printed link. If you also want cards that hand over a person's own contact details rather than a review link, those are our ordinary NFC business cards and they have a published price.
The bit that ages well
The card never changes. Where it points does.
This is the difference between a card you own and a card you are stuck with, and it is worth understanding before you buy anybody’s.
A cheap NFC card
The web address is written onto the chip itself. That is why it is cheap, and it works fine — right up until something changes.
- New number? The card still points at the old page.
- To fix it you need every card physically back in your hand.
- Some sellers say “reprogrammable” — that means you re-encode each one yourself with a phone app.
- Lost one? It carries on working for whoever picked it up.
One of ours
The chip carries a permanent code, and we decide what that code opens. The card is a key; the lock is ours to change.
- New number, new role, new company — change it once, in a browser.
- Every card you have ever handed out follows, including the ones you will never see again.
- Point a card at a different profile entirely, whenever you like.
- Lost one? Switch it off from your dashboard and it stops opening anything.
Which is why we can sell you a card and then never charge you again: the thing that keeps it working is not a subscription, it is that the destination was never on the chip. What happens when you change your number goes through all three arrangements in full.
Who it is for
Built for businesses that live on reviews
Cafés & restaurants
A card on the counter, or a QR stand on the table. Coffee shops, restaurants and takeaways.
Trades & mobile
Hand it over at the end of the job, while they are happy. Electricians, plumbers, roofers and joiners.
Salons & barbers
At the chair — one tap or scan before they leave. Hairdressers, barbers and chair renters.
Pubs & bars
On the bar and on the tables, counted separately so you can see which earns them.
Garages & MOT centres
Handed over with the keys, while the relief is still on their face.
Common questions
What is a review card, exactly?
A card, stand or sign carrying an NFC chip and a printed QR code, both of which open the screen where somebody writes a Google review of your business. You put it in front of a customer at the moment they are pleased, they tap or scan, and the review box opens on their own phone. There is nothing to install at either end.
How is this different from just printing a QR code on a leaflet?
A printed QR usually has the web address baked into the pattern, so the day your listing moves or your business is renamed, every leaflet is wrong and the only fix is reprinting. Ours carry a permanent code we resolve, so you change the destination from your dashboard and everything you have already put out follows.
Can I have one for each site, or each member of staff?
Yes, and it is the normal case. Every card and stand carries its own code and is counted separately, so the dashboard tells you which branch or which person is actually asking. They can all point at one listing or at different ones, and you can repoint any of them later.
Is this allowed? I have heard of review-gating being banned.
Asking every customer for a review is fine and normal. What is banned is asking only the ones you expect to be positive — sending happy customers to Google and unhappy ones to a private feedback form. That is review-gating; it breaches Google’s policies, the FTC prohibited it outright in the United States in 2024, and the CMA has been increasingly direct about it in the UK. Our cards send everybody to the same page and we will not build the other thing.
Card, counter stand or sign — which should I get?
It depends entirely on whether somebody hands it over. If a person closes the interaction — a tradesperson at the door, a stylist at the chair — use cards. If nobody is free to hand anything over, as on a busy café counter, use a stand that asks on its own. Signs and boards are for places people walk past rather than stop at.
What does it cost?
Review cards and stands are quoted rather than bought off the shelf, because they ship already pointed at your Google listing and we would rather set that up than hand you a blank one. Tell us the business and how many you need and you will get a price and a proof of the artwork before anything is printed.
If you want the rules rather than the product, the honest way to ask for reviews sets out what Google actually permits and what the shortcut costs.