Know what lands.
A paper card disappears into a pocket. This one tells you it arrived — views, taps and the connections they turn into, card by card.
Demonstration account — figures are fictional. Views, taps and connections per card are included free.
Included free with every profile
- Card views, NFC taps and connections — counted per card
- A 30-day daily activity view, so you can see what a good week looks like
- Per-card tap counts — know which card in the team is doing the work
- No paid tier needed — analytics are free, forever
What the numbers actually mean
There are three counts and they mean different things. A view is someone opening your profile, however they got there. A tap is someone arriving by touching the card against a phone. A connection is someone sending their own details back to you.
The gap between those three is the useful part. Plenty of views and very few taps usually means people are finding you by link or QR rather than in person. Plenty of taps and very few connections usually means the conversation is happening but nobody is closing it, which is a prompt to say check your phone, my details are on there.
The thirty-day view puts those counts on a daily line so you can see the shape of a week. A trade show shows up as a spike. A quiet fortnight shows up as a flat line, which is worth knowing before the month ends rather than after.
Everything is counted per card. A team of six carrying six cards gets six sets of figures, so you can see which card is doing the work rather than guessing.
What we do not do matters as much. We do not set tracking cookies on the people who view your card, we do not build profiles of them, and we do not sell anything to a third party. This is counting, not surveillance.
Common questions about analytics
Do I need a paid plan for analytics?
No. Views, taps, connections and the thirty-day chart are free on every profile and always will be.
Can I see who looked at my card?
No. Views and taps are counts, not identities. The only time you learn who someone is, is when they choose to send their details back through contact-back.
Why is my tap count lower than my view count?
Because QR scans, shared links and anyone opening your profile from an email signature all count as views rather than taps. Only a physical NFC tap counts as a tap.
Do the figures work without a physical card?
Yes. A free profile with no card still records views and connections. You just will not see taps until a card is in your hand.