Tap or scan at the door
Job done, customer happy — one tap or scan before you pack the van.
Review cards · Trades
Finish the job. Get the review.
Hand the card over at the end of the job and the customer lands on your Google review page in one tap. One scan of the QR does the same, if their phone has no NFC — and the good work is still right in front of them.
For trades & mobile
Reviews without the awkward follow-up
Ask at the peak
The best review is the one you ask for while they are delighted.
See it working
Every tap and scan counted, so you know the card earns its keep.
No gating
Everyone goes to Google — no sorting the happy from the not.
What a review card actually is
It is a card the size of a bank card with an NFC chip inside it and a QR code printed on the back. Both point at the same thing: the screen where a customer writes a Google review for your business. You hand it over, they hold their phone near it, and the review box opens. That is the entire mechanism, and the reason it works has nothing to do with the technology — it is that the ask happens while you are standing there, rather than in an email two days later that nobody opens.
It is the same hardware we put in our contact cards, pointed somewhere different. The chip does not hold your review link. It holds a permanent code, and we hold the link, which is the part that matters later.
Why this works better on a doorstep than anywhere else
Most businesses ask for reviews at the wrong moment. A restaurant asks with the bill, a shop asks by email a week later, and both are asking someone whose attention has already moved on. A tradesperson has the best moment of any trade in the country and usually wastes it: the customer is looking at the finished work, they are relieved, and you are about to leave. The gap between that feeling and a five-star review is about as wide as the walk back to the van, and it shuts when the door does.
A card in your pocket closes it. You are not asking them to remember a name, find your listing among four others with similar names, or dig out an email. You are handing them the thing. Electricians, plumbers, gas engineers, roofers, landscapers, mobile valeters and window cleaners all have the same shape of job and the same ninety seconds — one visit, one satisfied person, one chance.
If your work is mostly repeat commercial contracts rather than domestic call-outs, the same card still works, but the moment is different: hand it to the site manager at sign-off rather than to a homeowner at the door. Businesses that work out of a van rather than a doorstep may also want cards for mobile businesses, which cover the vehicle and the counter as well as the hand-off.
Tap or scan — will it work on my customers’ phones?
Yes, and the QR is the reason. Every iPhone since the XR and effectively every Android sold in the last several years reads an NFC card by holding it near the top of the handset with the screen on. The ones that do not — older handsets, some work phones, anything locked down by an employer — all read a QR code with the camera app. You do not have to know which kind of phone your customer has, because you are holding a card that does both, and they will reach for whichever one they already understand.
Neither route asks them to install anything. That single fact is why people finish the review instead of abandoning it. More on how the QR side works.
Getting more reviews without breaking Google’s rules
This is where most review products quietly go wrong, so it is worth being plain about it. Some tools ask the customer how the job went first, then send the happy ones to Google and the unhappy ones to a private complaints form. It is called review gating. It is against Google’s policies, the FTC banned it outright in the United States in 2024, and the CMA has been increasingly direct about fake and manipulated reviews in the UK. It also produces exactly the suspiciously perfect five-star profile that customers have learned to distrust.
Our cards do not do it, and we will not build it. Everyone who taps goes to the same Google page. You will occasionally collect a review you would rather not have, and the honest answer is that a profile with a 4.7 and a couple of grumbles converts better than a wall of fives that reads as bought. What you can legitimately do is choose when you ask, and the end of a job you are proud of is a perfectly fair time to ask. The honest way to ask for reviews goes into what the rules actually say.
What you get, and what it costs
A review card is quoted rather than bought off the shelf, because the card ships already pointed at your Google listing and we would rather set that up than leave you to it. Tell us the business and we will come back with a price and a proof of the artwork before anything is printed. The dashboard, the tap and scan counting, and the ability to change where the card points are all included — there is no subscription attached to a review card.
If you also want a card that hands over your own phone number and details rather than a review link, that is our ordinary contact card and it has a published price. Plenty of trades carry one of each: the contact card for the quote, the review card for the sign-off.
The bit that ages well
The card never changes. Where it points does.
This is the difference between a card you own and a card you are stuck with, and it is worth understanding before you buy anybody’s.
A cheap NFC card
The web address is written onto the chip itself. That is why it is cheap, and it works fine — right up until something changes.
- New number? The card still points at the old page.
- To fix it you need every card physically back in your hand.
- Some sellers say “reprogrammable” — that means you re-encode each one yourself with a phone app.
- Lost one? It carries on working for whoever picked it up.
One of ours
The chip carries a permanent code, and we decide what that code opens. The card is a key; the lock is ours to change.
- New number, new role, new company — change it once, in a browser.
- Every card you have ever handed out follows, including the ones you will never see again.
- Point a card at a different profile entirely, whenever you like.
- Lost one? Switch it off from your dashboard and it stops opening anything.
Which is why we can sell you a card and then never charge you again: the thing that keeps it working is not a subscription, it is that the destination was never on the chip. What happens when you change your number goes through all three arrangements in full.
Common questions
Do my customers need an app to leave a review?
No. They tap the card against their phone, or point the camera at the printed QR, and your Google review screen opens in the browser they already have. There is nothing to install, no account to make, and no step between the card and the review box.
What if their phone does not do NFC?
Every card carries a printed QR code as well as the chip, and both go to the same place. Older handsets, work phones and locked-down site phones all manage the QR. In practice you hold the card out, and whichever one they reach for works.
Can I change which Google listing the card points at?
Yes, from your dashboard, as often as you like. The card carries a permanent code that we resolve; the destination sits on our side, not burned onto the chip. Change trading name, open a second location, or fix a wrong link, and the cards already in your van keep working.
Is steering customers to Google like this allowed?
Asking every customer for a review is fine and Google says so. What is not allowed is asking only the happy ones — routing good experiences to Google and unhappy ones to a private form. Our cards send everyone to the same place, which is the version that stays inside Google’s policies and the CMA’s rules on fake and incentivised reviews.
How do I know it is actually being used?
Every tap and every scan is counted and shown in your dashboard. If a card sits in the van unused for a month you will see that, which is more than most marketing spend tells you.
What happens if I lose a card on site?
Disable it from the dashboard and it stops resolving straight away. Nothing on the card identifies you beyond the code, and a lost review card cannot be used to reach your customer records.
Other trades do this differently — see review cards for cafés and restaurants, where the card lives on the counter, and for salons and barbers, where the ask happens at the chair. A garage asks at handover with the keys, and a pub asks at the bar and at the table separately. The review cards overview covers all of them.
One thing worth knowing before you order, because it is the step people expect to be harder than it is: the card does not have your review page written into it. You paste your Google review link into your dashboard once, and every review card, sticker and stand you own points there from that moment. Change your listing later and nothing has to be reprinted.